Service

Local SEO

Local SEO helps your business appear when people nearby search for what you offer. We combine keyword research, on-page work and technical clean-up so your site and your map listing work together.

Example of the Google local results and map shown for a
Illustrative example: the local results and map for "dentist near me".
What's included

What we do for you

Keyword and intent research

We find the searches your customers use in your city and neighborhoods, and the ones that lead to calls.

On-page optimization

Titles, headings, content and internal links improved for the searches that matter to you.

Technical clean-up

Speed, mobile experience and indexing issues that hold your site back.

Local relevance signals

Consistent location details and structured data that help Google connect your business to your area.

Content plan

Pages and posts built around what local customers actually ask.

Monthly reporting

Rankings, traffic, calls and leads, explained without jargon.

How it works

Three simple steps

01

Research

We study your market, your competitors and the searches that bring customers.

02

Optimize

We fix and improve your site and listings in priority order.

03

Report and refine

We track results every month and adjust the plan.

FAQ

Questions, answered

What does local SEO include?

Keyword research for the places and services that matter to you, on-page optimization, technical clean-up, your Google Business Profile, citations, local links and monthly reporting. Which parts you need depends on your audit.

How is local SEO different from regular SEO?

Regular SEO aims to rank a website for broad searches. Local SEO focuses on searches tied to a place, like "plumber near me", and on winning a spot in the Google Maps results.

What is the Map Pack?

The Map Pack is the group of three local businesses shown with a map at the top of many Google searches. Appearing there puts you in front of customers who are ready to call or visit.

How do you choose keywords?

We agree a list of the searches that matter for your business, for example "plumber in Manchester", based on what your customers search for and how competitive each term is. We then optimize for them and track your position each month.

Can you guarantee first-page rankings?

No honest agency can. We promise a clear plan, transparent reporting and a focus on calls and leads, not vanity metrics.

How long does it take?

Most businesses see movement in map rankings within 6–12 weeks, with stronger lead growth from months 3–6. We recommend at least 4–6 months.

How will I know it's working?

You get a monthly report in plain language showing your keyword positions and the calls, direction requests and website visits you are getting, so you can judge results by leads and not just rankings.

Do you work with businesses that have several locations?

Yes. Our Growth plan covers 2–3 locations and our Domination plan covers 4–5. Each location gets its own keywords and tracking.

Related services

Works even better together

Google Business Profile

Your Google Business Profile is often the first thing a local customer sees.

Learn more

Service & Location Pages

A page for every service and every area you cover gives Google a clear reason to show you, and gives customers exactly what they searched for.

Learn more

AI SEO

Get recommended when customers ask ChatGPT, Google AI or Gemini who to hire nearby.

Learn more

Want to see where you stand?

Get a free local SEO audit and find out what to fix first. No obligation.

Get my free SEO audit