Google search ads
Campaigns targeted at the local searches that lead to calls and inquiries.
Service
Local ads and lead funnels
SEO builds long-term visibility. Ads can bring leads sooner. We run local search ads and simple lead funnels, and we track calls and forms so you know what each lead costs.
What's included
What we do for you
Local Services ads
Where they are available in your market, we can help you set them up as well.
Focused landing pages
Pages built around one action, so visitors call or fill in the form.
Call and form tracking
You see which ads and searches produced each call or inquiry.
Ongoing optimization
We adjust keywords, budgets and ads based on what is working.
Cost-per-lead reporting
What you spent, what you got and what each lead cost.
How it works
Three simple steps
01
Plan
We agree your goal, area and a sensible budget.
02
Launch
We build the campaigns, pages and tracking.
03
Improve
We review results regularly and shift spend to what works.
FAQ
Questions, answered
What is the difference between Google search ads and Local Services ads?
Search ads appear when someone searches for a service and you pay when they click. Local Services ads appear at the top of results for supported industries and locations, and are built around calls and leads. We advise which suits your market.
Who pays for the ad spend?
You pay Google directly. Our fee for managing the ads is separate.
Should I run ads and SEO together?
They work well together. Ads bring leads sooner, while SEO builds visibility that lasts.
What budget do I need?
It depends on your market and how competitive it is. We talk it through on the discovery call.
How quickly can ads bring leads?
Ads can start sending visitors soon after they launch, which is why they suit businesses that need leads sooner. The first weeks are also used to learn what works, so results usually improve as we adjust.
Do I need a landing page?
A page focused on one action, such as calling or requesting a quote, usually converts better than a general page. We build focused landing pages as part of the service.
How do I know which ads produce leads?
We set up call and form tracking so you can see which ads and searches produced each call or inquiry, and what each lead cost.
Is ad management included in your SEO plans?
Google Ads management is available as an add-on with our Domination plan. Ad spend is always paid directly to Google.
Related services
Works even better together
Local SEO
Local SEO helps your business appear when people nearby search for what you offer.
Learn moreService & Location Pages
A page for every service and every area you cover gives Google a clear reason to show you, and gives customers exactly what they searched for.
Learn moreGoogle Business Profile
Your Google Business Profile is often the first thing a local customer sees.
Learn moreWant to see where you stand?
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