Case studies → On To My Wardrobe

Fashion & Lifestyle Media

On To My Wardrobe's organic traffic grew by 350%

Alongside a 500% increase in search impressions and 300% growth in organic visitors for a fashion and lifestyle media site.

+350%in organic traffic
+500%in search impressions
Screenshot of the On To My Wardrobe website

The client

Industry: Fashion & Lifestyle Media

On To My Wardrobe is a fashion and lifestyle media site publishing content on trends, styling and wardrobe ideas.

The challenge

Valuable content Google wasn't surfacing

On To My Wardrobe had valuable fashion and lifestyle content that Google was not surfacing. Articles on trends, styling and wardrobe ideas were not reaching the people searching for them.

Industry
Fashion & Lifestyle Media
Verification
Client-reported results
What we provided

Local SEO services

A content SEO strategy focused on getting existing fashion and lifestyle articles in front of the people searching for them.

  • Fashion & styling keywords — targeting trends and wardrobe ideas
  • Content optimization — for high-potential search queries
  • Topical relevance & internal linking — improved sitewide
  • Keyword footprint — expanded across fashion topics
The results

350% more traffic

Working with DriveTraffik, On To My Wardrobe saw a 350% growth in organic traffic and 500% increase in search impressions, along with 29+ keywords on page 1 and 300% growth in organic visitors.

+350%Growth in organic traffic
+500%Increase in search impressions
29+Keywords on page 1
+300%Growth in organic visitors

Results are client-reported.

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